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Paid Digital Glossary
Plain language explainers to help you keep up with the evolving digital landscape.
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
A
AOV (Average Order Value)
Aspect Ratio
ATCR (Add To Cart Rate)
Audience Penetration
B
BLS (Brand Lift Study)
C
CLS (Conversion Lift Study)
CP1KR (Cost Per 1,000 Reach)
CPATC (Cost Per Add To Cart)
CPE (Cost Per Engagement)
CPI (Cost Per Install)
CPLC (Cost Per Link Click)
CPM (Cost per Mille)
CPP (Cost Per Purchase)
CPV (Cost Per View)
CPVC (Cost Per Video Completion)
Creator
CTV (Connected TV)
CVR (Conversion Rate)
D
Dayparting
E
ENG Rate or ER (Engagement Rate)
F
Frequency
I
ICR (Initiate Checkout Rate)
IGC (Influencer-generated Content)
Influencer
L
LCTR (Link Click Through Rate)
Linear TV
M
Macro influencer
Mega influencer
Meta Moment Maker (M3)
Micro Influencer
Mid-tier influencer
MMM (Media Mix Modeling)
MTA (Multi-touch Attribution)
N
Nano Influencer
P
Pinterest Premiere Spotlight
PMax (Performance Max)
R
Retail Media Network (RMN) Off-site Placement
Retail Media Network (RMN) On-site Placement
RMN (Retail Media Network)
ROAS (Return On Ad Spend)
S
SOV (Share of Voice)
Spark Ads
Sponsored Ads
T
TikTok TopView
U
UGC (User-Generated Content)
V
VCR (Video Completion Rate)
VTR (View Through Rate)
W
WCA (Website Custom Audience)
